Development and execution of marketing- and businessplans
classical product management and brandmanagement
strategic planning and operational execution
market analysis, quantitative and qualitative market research primary and secondary market research
management of promotional activities of sales force on the basis of strategic guidelines, e.g. conception and development of sales materials, organization of sales force meetings trainings
development of product-specific training materials
development of patient support programs
development and execution of a comprehensive communication mix
numerous product launches
sales forecasts
budget control
national und international
Digital Communication
Creation of valuable websites for health care professionals and patients as well as generating clicks
Implementing newsletter campaigns for health care professionals
Developing methods for obtaining opt-ins for health care professionals and patients
Establishing company newsletters for health care professionals and patients
Developing effective Instagram channels for patient communication
Creating advertising plans with targeted banners and advertorials
Interim Management
numerous different assignments successfully completed
various goals and objectives
pharmaceutical products and medical devices
mainly in Germany, partially international
Leadership
7 years of leadership of a marketing department in a permanent position
leadership of an international marketing-department EMEA (Europe, Middle East, and Africa) as interim manager
Sales Force
2,5 years scientific sales representative with different goals and objectives
Medical Science
conception and execution of NIS (non-interventional studies) and IIS ( investigator initiated studies), monitoring of clinical studies (GCP)
conception and organization of numerous scientific symposia, development of presentation contents in agreement with the speakers
review and preparation of relevant content of scientific publications
organization and arrangement of exhibition booths
Teaching at University
associate professor of marketing at the Cooperative State University in the department of Health Care Management
Indication areas so far
cardiovascular, gastroenterology, ophthalmology (eye surgery), medical laboratory diagnostics, pain, rheumatology, neurology, wound healing, oncology, hematology, psoriasis, rare diseases like hemophilia, alpha1-proteinase inhibitor deficiency, and hereditary angioedema (HAE), urooncology, prostate cancer
